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How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses - and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common - and often contradictory - beliefs about advertising, in order to create space for a more flexible, creative and effective approach to this fascinating and complex field of human communication. Drawing on insights ranging from the nineteenth-century showman P.T. Barnum to the twentieth-century communications theorist Paul Watzlawick, as well as influential admen such as Bernbach, Reeves and Ogilvy, Feldwick argues that the advertising industry will only be able to deal with increasingly rapid change in the media landscape if it both understands its past and is able to criticise its most entrenched habits of thought. The Anatomy of Humbug is an accessible business book that will help advertising and marketing professionals create better campaigns.
Review "A unique and extraordinary book" -- Rory Sutherland Ogilvy London 'Buy this book. Reserve an evening or two to settle down with it and prepare for a sensory overload. It really is that good' -- Darren Ingram Media
About the Author Paul Feldwick worked in an advertising agency for over thirty years. Since leaving he has worked as a consultant in the fields of strategy, brands, and organisational change, but retains a strong fascination for advertising itself. He has Master's degrees from the University of Bath School of Management and Ashridge Business School.
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Review
Praise for Reinventing Your Life“Several of the most painful petards upon which people become hoisted during an unhappy childhood are neatly dispatched here by two cognitive therapists, who attack 11 common ‘lifetraps’—destructive patterns that underlie a variety of emotional problems. Young and Klosko ably demonstrate how to deal with issues of abandonment, dependence, trust, social rejection, emotional deprivation, failure and vulnerability. They provide meaningful case histories, perceptive descriptions, diagnostic tests and a variety of nugget-sized, easily understood lists detailing the causes, danger signs and effects of negative impulses and actions, as well as ways to short-circuit them.”—Publishers Weekly “Using illustrations from case studies, the authors describe each lifetrap, discuss its origins in childhood experience, and provide a questionnaire for self-assessment. They then offer a program for change using techniques ranging from experiential (getting in touch with your inner child) to cognitive (writing a ‘case’ against your lifetrap) and behavioral (identifying specific behaviors to be changed).”—Library Journal
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About the Author
Jeffrey E. Young, PhD, serves on the faculty of the Department of Psychiatry at Columbia University. He is director of the Cognitive Therapy Center of New York as well as the Schema Therapy Institute. Dr. Young founded schema therapy, and is a founding fellow of the Academy of Cognitive Therapy. Dr. Young has lectured and presented workshops on cognitive and schema therapies for the past 25 years and consistently receives outstanding evaluations internationally for his teaching skills. He has published extensively, including two major books, Schema Therapy: A Practitioner's Guide, for mental health professionals, and Reinventing Your Life, a bestselling self-help book.Dr. Young is coauthor of a psychotherapy outcome study evaluating the effectiveness of cognitive therapy in comparison to antidepressant medication. He has also served as consultant on many cognitive and schema therapy research grants, including the NIMH Collaborative Study of Depression, and on the editorial boards of journals including Cognitive Therapy and Research and Cognitive & Behavioral Practice. For his exceptional teaching skills, Dr. Young was awarded the prestigious NEEI Mental Health Educator of the Year award in 2003.Janet S. Klosko, PhD, Codirector of the Cognitive Therapy Center of Long Island, in Great Neck, New York, is senior psychologist at the Schema Therapy Institute and at Woodstock Women's Health in Woodstock, New York.
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Product details
Paperback: 365 pages
Publisher: Plume; Reprint edition (May 1, 1994)
Language: English
ISBN-10: 0452272041
ISBN-13: 978-0452272040
Product Dimensions:
5.3 x 0.8 x 8 inches
Shipping Weight: 10.4 ounces (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
229 customer reviews
Amazon Best Sellers Rank:
#5,300 in Books (See Top 100 in Books)
I have been suicidally depressed since I was five years old. I have spent 40 years in therapy and I am on a cocktail of meds. I have had ECT treatments with varying success. I was ready to give up on therapy and possible pay for deep brain stimulation with my 401(k) money (my idea; My psychiatrist was not enthusiastic about the idea.).Then I found this book. It all seems familiar. There is nothing radical in it, but seeing things presented as lifetraps (schemas) allowed me to see myself in a new way. I recognized myself in the subjugation lifetrap. As difficult as it was I started to assert myself, to ask for help and be honest with myself about my own passive-aggressiveness and the symptoms of my depression started lifting! As soon as I was manipulated into doing something I didn't want to do, I could feel the depression symptoms returning. I later told that person I would not be able to help after all and the depression symptoms lifted again.I am looking forward to finding myself in some of the other lifetraps.This book is not a cure. I still have bipolar disorder and I still take meds. However, I consider this book to have been an important piece of my progress toward a more normal life.
I am a masters in counseling student and purchased this book to use with clients in my internship. I absolutely recommend this book to all counselors and anyone who just wants to learn more about themselves and make their lives better. The book is based on Schema therapy and breaks down the original 200-some question assessment for schemas. The first few chapters explain what schema therapy is and how it works. It has a 22 question inventory to determine what schemas you may relate to. Then, you can skip to the chapters of those schemas to learn more. In those later chapters, there are more indepth questions about each schema to determine the severity of that schema for you individually. This seems much more valid than the original phq schema assessment. The text is very readable and understandable. The schema chapters include exercises and examples to help readers to evaluate themselves and decrease the effect of their personal schema.The packaging was very nice and the book came very quickly. Highly recommend this book and this seller!!
This is brilliant work. It is easy to read, there are interesting examples of all nine schema (the filters you see your life through) and the "how to" chapter offers the diligent a way to work through behaviors that no longer serve you. The reader must make the commitment to complete the exercises and be willing to get assistance when the going gets tough, but the tools are here to help you understand and accept yourself and make healthy choices.I have shared the book with numerous friends and family members. The feedback has been positive and what people tell me again and again is that the book gave them hope...hope of conquering behaviors that interfered with relationships, career advancement, handling money prudently. It is very powerful, so if you want to feel better about yourself and you've been wondering how to make that happen, give this book a try. I am confident you will feel you got your money's worth.
Easy to follow step by step book with exercises and quizzes to doHelps identify unconscious behaviors that are blocking progress in your life and solutions, practices to change the behaviorsNot hokey not a quick fixVery valuable if your really interested in understanding why the same things keep going wrong in your lifeI was recommended this by my therapist and we worked through it together, but it's entirely possible to do it yourself
There is honestly some really good insights in this book. Life traps are the type of relationship or situation that you find yourself getting into over and over again. There are simple questionnaires that you can do to see what your challenge area is. This then digs deeper in how you can identify this earlier and outlines techniques you can do to change it. I was mostly self aware of my life traps, but this gave me a bit more understanding to the why and signals to watch for. As with anything, it takes work to change a habit, but this was a solid first step to self discovery.
My therapist told me to buy this my first day with her. Awesome book. So helpful. I've only worked on one schema but it has been a huge help in fixing my relationship with my kid. It helped me realize how critical I am due to my own issues
I started reading this book because a friend suggested it. I feel like a lot of the examples you can related to in one way or another (maybe be not to the extreme) but the example also help you realize some things that you maybe doing as a parent that may not be the best approach for a child like being overprotective or even praising them too much. What we may think as a parent that we're doing right may not be the best approach in helping our children in their future.
Best book available for helping you to stop repeating the same behaviors over and over. Helps you identify why you act and react the way you do.
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Stretching Therapy: For Sport and Manual Therapies, 1eBy Jari Juhani Ylinen PhD
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About the Author MD, PhD, MLCOM (Membre du Collège Londonien de Médecine Ostéopathique), est spécialiste en médecine physique et de réadaptation et diplômé en massage rééducatif. Il est chef du Département MPR de l'Hôpital Central de Jyväskylä, Finlande, praticien privé et enseignant des techniques de mobilisation et de manipulation.
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The Flavor Thesaurus: A Compendium of Pairings, Recipes and Ideas for the Creative Cook, by Niki Segnit
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Review
“Erudite and inspiring, practical and fun, it will make you salivate, laugh, take issue and feel vindicated. Your synapses will fire in a whole new way as you trail your hand through your garden herbs … A deceptively simple little masterpiece.”—"Sunday Times" (UK)“An exquisite guide to combining flavors.”—"Observer" (UK)“An original and inspiring resource.”—Heston Blumenthal“Intriguing, surprising and remarkably useful.”—Hugh Fearnley-Whittingstall“For new cooks and old hands in the kitchen, this book is a must-have and a must-read. Not only are the flavor combinations and recipes offered useful, but Niki Segnit’s descriptions of each and every one are delightful to read. It’s a combination between a bedtime read and a kitchen companion.”—GOOP "To savor "The Flavor Thesaurus" fully it helps to think of its author, Niki Segnit, as a culinary marriage broker. An imaginative but practical matchmaker, she has a gift for pairing sometimes lackluster ingredients in a way that brings out the best in them and makes them more appealing as a couple than they ever were as loners... She shares an eloquent vocabulary with us in this delicious book."--"Wall Street Journal""The cure for dinner ennui...a cheekily erudite, endlessly fascinating master list of flavor pairings both familiar and surprising...the entries get you dreaming of both exotic feasts and after-work comfort foods.""--Whole Living""Erudite and inspiring, practical and fun, it will make you salivate, laugh, take issue and feel vindicated. Your synapses will fire in a whole new way as you trail your hand through your garden herbs ... A deceptively simple little masterpiece."--"Sunday Times" (UK)"An exquisite guide to combining flavors."--"Observer" (UK)"An or
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About the Author
Niki Segnit's background is in marketing, specializing in food and drink, and she has worked with many famous brands of candy, snacks, baby foods, condiments, dairy products, hard liquors, and soft drinks. She lives in central London with her husband.
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Product details
Hardcover: 400 pages
Publisher: Bloomsbury USA; Revised edition (May 1, 2012)
Language: English
ISBN-10: 160819874X
ISBN-13: 978-1608198740
Product Dimensions:
5.8 x 1.3 x 8.5 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
130 customer reviews
Amazon Best Sellers Rank:
#27,975 in Books (See Top 100 in Books)
This book wasn't at all what I expected, but after I accepted it for what it is I really began to enjoy it.What I Didn't LikeAnother reviewer found it to be like a dictionary in its definitions and details. I found it not at all like that. In fact, it is entirely subjective even by the author's own attestation. The "color wheel" of flavors I found to be useless. The copy without a seam from the binding is not even in color. Furthermore, the typeface on that copy is so small as to be unreadable for me without a magnifying glass. Aesthetics aside, the flavor wheel seems primarily presented to demonstrate that the author can cleverly devise a circular table of food flavors. There is nothing stemming from the wheel that will help you determine which flavors go together. It's not anything like an artist's color wheel, with those associated concepts.What I Came To EnjoyThe author's rather creative idea was to compile a list of 99 foods and/or food types. The and/or is because some of the 99 are extremely well defined, such as "Lemon", while others are very general, such as "Hard Cheese". Regardless, those are how the author sees the universe of food, and as she says, it is her point of view from which she is writing.Having defined the 99 foods, she set about to locate examples of each one occurring with the other 98. To this end she seems to have spent a rather inordinate amount of time in London pubs, but there are examples from other places and even from other countries. She wasn't able to locate an example for every pair, which is not surprising, although I suppose pubs are where you might find people who would try anything once so that particular bias is explained.The sparkling thing about the book is the way in which she writes about the combinations, and the side stories that evolve from the descriptions. A description of a pair of foods might devolve into an almost totally irrelevant discussion of the old days in London pubs, or an explanation for why monks don't eat certain foods. There is some sharp, dry British humor at times, as well. It's that kind where the face is so straight that you know the speaker is either joking or insane, and either way is hysterically funny.The content and quality of what was written in the book wooed me from my attitude of bitter disappointment over what I didn't find written there. I now very much enjoy reading this book. I just don't expect it to help me choose complementary "colors" of food.I must add that the book is very well indexed. Even a stray mention of something not on her list of 99 foods, appearing in one of her side excursions, appears in the index. I very much appreciate not having to try to remember from which of the 99 foods the tangent arose, which referenced something I want to look up again.
Are you ever stuck for ideas in the kitchen? I cook fairly often and have a repertoire of dishes I know work well. After a while it gets a bit tiresome recycling the same things and then I look for inspiration. What goes with what though? Does ingredient A really go with ingredient B? Should I really do this...Well the Flavor Thesaurus is a great resource. It's not really a recipe book. There are some vague outlines but it gives a series of combinations. Combinations such as chocolate and bacon (I kid you not page 17) or orange and rhubarb, or chicken and mushroom. There's a whole bookful. Some ideas you might know, some might repulse but as a goad for innovation in the kitchen it is delightful. The book is organised into complimentary pairs gathered into chapters named Roasted, meaty, cheesy, etc.It is a book that can sit on a coffee table as an conversation starter or a book to change your life in the kitchen.
Good but no where near as good as The Flavor Bible. For me, it was just redundancy. A friend who doesn't have the Flavor Bible loves it. I advise one or the other.
I also own a similar book called The Flavor Bible, but I use The Flavor Thesaurus a lot more often. This book doesn't just suggest flavors that could be combined with one another; it describes the combined flavors in detail, gives examples of foods that combine the flavors effectively, and even occasionally provides entire recipes for foods that combine the suggested flavors. And these recipes have been, without exception, fantastic! This book is one of the most useful cooking-related books I own.
My brother and his new wife are big fans of cooking, and both of them love learning together to make new recipes and to make old recipes better, so when I saw this book, I thought they would really appreciate the help!Their number of 'experimental dishes' seems to have increased dramatically since giving them this book, and I am certain they are making good use out of it!!I even hope to purchase it for myself in the near future!!
Flavor combination is shockingly good!She also has a small appendix of suggested recipes. I found most of them to be off in terms of required quantities but you'll get the idea of where she's going. If you're a decent enough cook, you should be able to adjust recommended portions well enough to produce a great meal.
A really interesting walk down flavor complementary. These tow items share one chemical and go together. These don’t share any chemistry but work this way. Some rough recipes but not really a cook book, instead an assistant to improve any recipe that needs just a little something
This is the book you didn't know you needed!! So interesting and really exciting! The author is not only an extremely informative writer but very entertaining, as well. You have to get this book! It will excite your imagination and make you into a much more interesting cook.
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800+ pages of top-notch coverage; perfect for learning the fundamentals of C#!
C# is a complex programming language for building .NET-connected software for Microsoft Windows, cloud computing, the Web, and a wide range of devices. Today's developers use it to develop Azure and Windows Phone apps, and Android applications using Mono. Novice programmers can get up and running quickly on C# using this practical guide. Crammed with 800+ pages of information, this all-in-one book helps you quickly create a C# program while learning C# and object-oriented programming fundamentals, Windows and Windows phone programming, and more.
Everything you need to make the move to C# programming is right here, in C# 5.0 All-in-One For Dummies.
From the Back Cover
7 books in 1
C# developers, here's your one-stop guide to using this powerful programming language!
C# has grown up. It's a powerful language and fun to use, and this book takes you beyond the basics with discussions of Visual Studio, Windows Presentation Foundation, service-oriented development, web development, and a lot more. You'll go beyond just learning the language to discover all the things you can do with C#. Ready? Let's get started!
Open the book and find:
About the Author
Bill Sempf is a veteran programmer specializing in object-oriented programming. He is the author of Visual Basic 2005 For Dummies. Chuck Sphar was senior technical writer for the Visual C++ product group at Microsoft. Stephen Randy Davis is the author of C++ For Dummies and works for L-3 Communications.
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Hands-on Projects for the Linux Graphics SubsystemBy Christos Karayiannis
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Hands-on Projects for the Linux Graphics Subsystem
⇨ Ubuntu Linux version, aimed at CS students, instructors and computer enthusiasts
⇨ Combines source code commentary and hands-on software projects
Learn how to:
✓ access the PCI configuration space of the video card
✓ examine video memory address regions by running the gdb remotely
✓ write to the video framebuffer bytes to repaint the screen pixels
✓ analyse graphics requests with Wireshark and find how they are dispatched
and much more
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